Tonton Gégé · French WineTech · Marseille
What if your bottles could sell directly.
We equip your bottles with a smart QR or an NFC chip. The customer scans, dives into your immersive video podcast, and buys in one tap, no middleman, no app to install.
80%
of 18–19 year olds have never had wine.
Not because they hate it. Because they don't know you. No face, no story, no reason. Tonton Gégé changes that.
Source · Kantar 2024, under-25 study
Not a QR code. A sales channel.
Your bottles travel everywhere: on tables, in cellars, with private buyers, across the world. While they travel, you have no way of speaking to the person about to open them.
Tonton Gégé turns that journey into a third direct sales channel. On top of your cellar door and your retailers. Without disowning either. Just one more channel, activated at the exact moment when purchase intent peaks: bottle in hand.
The opportunity
You craft a legacy. We help you pass it on.
Direct, qualified visibility
Every bottle becomes a gateway into your stories, your cuvées, your world. The scan opens a direct channel between you and the person about to drink your wine.
A product that finds its voice
No more silent box sitting on a table. Your vintages tell their work, their terroir, your decisions. Consumers buy a story, not a label.
A community that belongs to you
Customer data is yours, exclusively. Not a list rented from an aggregator: an asset you build, capitalize on, and pass down with the estate.
I scan. I feel. I buy in.
Three steps lived on the consumer side. Three doors opened on the winery side.
- 1
Effortless
The customer scans the bottle's QR. No app, no account, no friction. The page opens instantly, clean and readable.
- 2
Human
A voice, a face, a story: winemaker video, podcast, food pairing, anecdotes. The bottle tells what no back label ever could.
- 3
Sale
Order button enabled by your rules. The consumer moves from tasting to cart in two clicks. You get the order and the contact.
Francis Méléard & Nadège Kaci
Founders · Marseille
Francis & Nadège. Marseille, since 2025.
Tonton Gégé was born from a simple conviction: the producer must reclaim the relationship with the person who drinks their wine. Not another middleman, not a distribution player: a direct, transparent, frictionless channel.
We left the big corporates to build the tool we wanted to hand our winemaker neighbors. Today, we operate it hand in hand with them.
Not alone. Recognized & supported.
The project is incubated, funded by BPI France, and winner of the Grappes 2026 Coup de Cœur prize. Three sounding boards that validate our approach.
Marseille Innovation
Host incubator
BPI France
Financial backing
Coup de Cœur 2026
Grappes Award
30,000 bottles. 30,000 points of sale.
Each bottle becomes a direct sales channel. The data, the contact, the revenue. No subscription, no commitment, no risk.
- €0 to start · 10% commission · 24 h to go live
- The Roy René case: 360 scans in 3 weeks, 5/5 satisfaction
- Why BPI France, Marseille Innovation and the Grappes d'Or 2026 jury endorse us
10% when we sell. The rest is zero.
Our model is simple: we win together. A bottle sold for €20 via Tonton Gégé means €18 net for you.
You pay only when we sell.
Setup
0€
No installation fee.
Subscription
0€
No monthly fee, no plan.
Commitment
0€
No term, exit in one click.
« If we generate no sales, you pay nothing. Literally. »
of the sale price, taken on every order generated.
- A direct sales channel on every bottle
- AI sommelier turning desire into orders
- Your customer data, exclusively yours
- Real-time sales tracking
- Dedicated business support for your estate
- A 360 customer view (sales, marketing, follow-up)
Going further. Two add-on options.
The 10% commission covers the sales channel. If you also want to turn your craft into video heritage or activate a digital community, here are our packages, no commitment.
Video capture
A crew on your estate. You, your wine, your voice.
« Shooting, editing, design, delivery. You approve, we deliver. »
- 1 day shoot on site, light & discreet crew.
- 4–6 vertical capsules edited (harvest, tasting, terroir).
- Type design + FR / EN subtitles.
- Delivery within 7 business days, unlimited rights for the estate.
- Free reuse on social, e-commerce, cellar screens.
Social presence
An account that lives. Not one that fades.
« An editorial team in sync with your vintages. You approve, we publish. »
- 12 posts / month, Instagram + LinkedIn.
- Stories, carousels, short video formats, reusable.
- Editorial calendar mapped to your cuvées & events.
- Monthly report: reach, community, conversions.
- Moderation & light community management included.
Ready to make your bottles speak? Let's talk.
Drop us a few lines or book 15 minutes with Francis. We reply within 24 business hours.
Prefer to talk directly?
Let's take a few minutes to explore how Tonton Gégé can elevate your wines.
Reach us directly
Shall we?
Get started.
€0 to start. Live in 24 h. No commitment. If we don't sell, you pay nothing.
hello@tontongg.com · +33 6 80 35 41 48
